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When you go online to do your searches, one of the places where you'll find Google is always right at the top, but sometimes the results are far from what you expected. While Google's fight every day to produce an upturn in organic traffic, or more importantly, organic visitors, there are many missed opportunities when we are reviewing just about every search that is performed.
In the real world, it really pays to take a second pair of eyes when examining all of the results that appear. Sometimes it's best to take the blinders on and only look at the many other possibilities out there that might generate bigger improvements in conversions and/or traffic. Sometimes, the search engines themselves fail to properly interpret the information that you provide them, thus leading to inaccurate results. So, the first thing that you should do if you're tired of having to do a Google search, is to read this article.
Google's first
priority when determining what results are displayed in a search is the number
of people performing the search. This is why Google includes its own Google
Trends to see what is going on in the world of search. As you probably know,
Google has a long standing reputation for being extremely accurate, yet they
are notorious for showing results that are over inflated in terms of the volume
of traffic that they were able to obtain. The reason why this happens is
because they have been using "Googlebot" to constantly monitor and
collect data on all of the results that they get from their search engine and
then use these numbers to give the results to their advertisers.
Because this is how
Google works, and because Googlebot cannot tell the difference between organic
and paid search results, it ends up including all of the results that were
generated from Google's own site. In order to be able to accurately determine
which results are relevant to a person's query, Google tends to show the
results to the people who are the most likely to purchase. They try to do this
by looking at the volume of traffic that a particular search site receives.
Google may show more relevant results to a certain person because the traffic
volume of people who are actually searching for what they are looking for are
also looking for the same thing as well.
The problem with Google's
first priority is that it is very easy to fool the system, and trick the system
to think that you are more likely to purchase something from an organic site
than from a paid site, which is what Google wants to do with their results. In
order to keep Google from seeing that they are paying too much attention to
your search results, the way they are, you should make sure to set a high
threshold on the number of relevant results you want in order to qualify for a
search.
As an example, if you
were a part-time affiliate marketers, and you wanted to target the organic
search results, or at least have a better idea of the most relevant searches,
you would want to set a high threshold so that when someone does a Google
search for "online wedding planner", they will end up seeing results
about that particular type of business. This gives them an idea of the kind of
services that you provide, and therefore helps your business get more clicks
and more conversions. If you were doing a paid advertising campaign, you could
use a higher threshold in order to get more targeted results that bring in more
sales, which in turn can lead to more profits.
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