19 tips for more followers on Instagram

Instagram is immensely popular with over 200 million active monthly members who share 60 million images and 1.6 billion likes per day. It really is a great platform that allows you to work well on the visibility of your business.

Maybe you already have a professional account with a nice feed and you regularly post interesting things for your target group. Only you would like more potential customers to find and follow you so that you can build a relationship with them. Do you want to boost the number of followers on Instagram? Then read this blog in which I share 19 practical tips with you to get this done.

The basics in order

1. Provide a fully completed profile:

You can only make a first impression once; so, make sure everything is filled out and up to date. Check your profile and see if everything is still correct. All fields must be filled in. Make sure that the biography summarizes exactly what your company stands for. You don't have a lot of space for your text, so take the time to formulate a catchy and concise bio. Use as many keywords as possible that your potential customers search for.

2. Change the URL in your bio regularly:

Then there is the website on your profile. Indeed… you can only put one on your Instagram profile. You can place a link to your website here. But it's much smarter to change the URL every few weeks. Then once to your giveaway, then once to a beautiful blog of yours, then again to your upcoming event, then again to your website et cetera.

3. Post consistent:

Make it easy for your followers and be consistent with your posts on Instagram. This generates trust and recognition among your target group. Go for a simple approach that suits you and that you will endure. Make a clear schedule for yourself and choose a fixed time when you post. For example, post in the morning at a fixed time and also ensure a bit of recognition in the image and in the text.

Pay attention to the content

4. Mainly post content that your ideal customer needs:

This is of course easier said than done, but it is wise to find out exactly what content your followers need. The only way to find out is to try and test it. Post regularly on various topics within your field. You will automatically see which topics are doing well and which kind of information is doing less.

In addition, check your statistics regularly. You can find it through your profile. Click on the 'Statistics' bar. There you can see everything. Are you surprised? What does this say about what your audience wants? What are you going to do more? A little less? Make notes of your findings and use this information.

5. Go for humor:

The bow doesn't always have to be tense and you don't always have to be the expert. A little relaxation and a bit of humor every now and then goes a long way. Once in a while, schedule a fun part that makes people laugh. Try to keep it close to your field. Or share your own blunder: that is personal. People are always curious and want to know who the person behind the account actually is.

Marketing

6. Stay connected with your followers:

Often, we are so focused on finding and approaching new followers that we forget the existing followers. Do not neglect your own followers and regularly seek out interaction with them. Ask them a personal question in a post or via a personal message.

Search for their posts and leave a comment and/or like the post. This is how you show that you are interested in them. This elicits sympathy from them and it connects your followers even more to you.

7. Showcase your Instagram account over and over:

If you really want to get more Instagram followers, let people know where to find you too. The best way is to alert them yourself.

Promote your Instagram account in a nice post on your other social media. Think of Facebook, LinkedIn or Pinterest. That way you work on the visibility of your Instagram account. Don't do it all at once, but spread it out. For example, this week on Facebook, in two weeks on LinkedIn et cetera.

do you blog? Then place a standard social media button under your blog with a link to your Instagram account (and to your other socials).

8. Put the link to your Instagram account in your email signature:

Do you already have a link to your Instagram account in your email signature? Then pick this up right away. Because with this simple adjustment you can ensure more visitors, followers and likes on your Instagram.

What exactly should you do? Put a clear call to action under your contact details. For example: 'Follow me on Instagram', 'Join my action on Instagram!' Or 'Would you also like to receive a tip every day? Follow me on Instagram'. Then turn this text into a link to your Instagram account. This will definitely get you new followers.

9. Bet on interaction:

Interaction is everything in social media marketing. It contributes enormously to your visibility. Actively interact with others on Instagram. Some only post their posts and do little to interact with this platform themselves. That is really a missed opportunity.

Reply to anyone who replies to your posts. Answer all the questions that are asked and thus show your interest and share your expertise. In addition, it is smart to like and respond to posts from experts in your field. Do you do this regularly; then you will stand out from the others. This way you build a bond with these people that can lead to beautiful things such as interesting and fun collaborations.

10. Place a call to action with everything:

What action would you like people to take after seeing your post? You probably have that very clearly to yourself, but unfortunately the reader cannot know exactly if you do not state it clearly. So, tell your followers exactly what you want them to do. Do you want them to respond? Do you want them to like your post? Do you want them to read your blog?

You do this by including a call to action in your post. Its purpose is to get the reader to take a certain action. So it is a message or a button with a text on it, which the visitor has to click. You can place the call to action on the image you post or in the accompanying text. Use short and clear sentences: 'Click on the following link', 'Tell in a comment…' or 'Ask your question in a comment…'.

11. Deploy experts in your field:

Well-known names in your field are very interesting to follow. You can put yourself in the spotlight with them that way. You do this by responding quickly and often to their posts. How do you know when they've posted something? Click on a post (from the person) on the three dots at the top right. Then click on 'Turn on message notifications'. As soon as they post something, you will receive a notification and you can immediately like or comment. If you do this for a longer period of time, you will definitely stand out.

A second smart way is to view that person's followers and then start following people who you think fit your target audience. Don't just follow them, but like and respond to some of their posts that appeal to you. This way you can reach a nice group of interesting people in a targeted and easy way.

Together you are strong

12. Connect with colleagues:

Instagram has a nice messaging feature. Use it specifically to contact colleagues. For example, entrepreneurs with the same target group as you. Because together you are stronger than alone. Feel free to put on your naughty shoes and send them a message if you have ideas for working together or if you want to ask their cooperation on something. No, you have, yes you can get.

It is important that you have a clear message and that your message is not too long. This gives the best chance that your message will be read and responded to.

13. Find the collaboration:

Collaborating with other Instagram users gives you a great opportunity to get more Instagram followers. Suppose someone else tags you (or vice versa): this way you ensure that you stand out extra. It's even smarter to both post the same thing (or something similar) at the same time, tagging each other back and forth. That works well in the algorithm.

Hashtags

14. Use the right hashtags:

Hashtags are very important. You can think of them as drawers where you put content. People search these drawers every day for information or inspiration. By putting your posts in relevant drawers – read: using relevant hashtags – everyone who looks in that drawer will see your content.

Hashtags are therefore very important to increase your reach and get new followers. Think carefully about the target group you want to reach and what their interests are (what exactly they are looking for).

15. Use Audience-Specific Hashtags:

You can use a maximum of 30 hashtags per post. Use them smartly and purposefully. The more specific you are with your hashtag, the more targeted you attract people with a certain interest (your ideal target group) and the greater the chance that they will follow you. The more specific the tags you use, the smaller the total number of posts and the greater the chance that your post will be visible. If there are multiple hashtags about the same thing, don't choose the largest one (with the most posts in it), but rather the middle one. With the largest specific hashtags, your post will get bogged down faster in the huge mass of posts.

16. Use event-related hashtags:

Event related hashtags are about events taking place in your field. Think of annual fairs, seminars or workshops. Also think of well-known events: around the corner or simply worldwide that are related to your business.

Shout out about it (even if you don't go there yourself) and use that hashtag. This may not immediately lead to more followers. But because it is such a well-known and popular search term, it gets a lot of attention and therefore you can work on your visibility and brand awareness.

Original ways to get more followers

17. Participate in Instagram Challenges:

Want to stand out on Instagram? Then take part in Instagram Challenges. Here, users post certain videos and photos, for example about a certain topic, and use the same hashtag. They encourage other users to do the same. This provides a lot of visibility; you can get in touch with other people and be found by people who are looking for this challenge. That's all good for your visibility.

18. Reuse your content immediately:

Every piece of content you post on Instagram gets a certain organic reach. This limits Instagram by a built-in algorithm. How nice would it be if you could get almost double the reach with just one post created (and a little extra work)? You can do that with the following trick.

Suppose you have posted about your latest blog. Once you've published that post, take the content with you and process it back into a story. That is quickly beep, because you already have the photo or video and the text at your disposal. You can adjust the text a bit if you want. Post your story now. You have now made 2 different posts (technically for Instagram). With this you can easily double your visibility and increase the chance of getting new followers.

19. Use Instagram Reels:

Reels is a new functionality on Instagram. They are 15-second videos that you can edit and add effects to. This is a feature that Instagram has more or less copied from TikTok. Here you can add music, text and gifs. It is an ideal way to create more reach. These videos can be found via the 'explore page', the feed and under certain hashtags.

Reels once placed remain visible for a long time. They may be visible even weeks after posting. It is definitely worth using this fun new feature for more visibility and more followers.

Among these 19 tips, there's bound to be something you can put into practice right away to get more followers. Go for more visibility and more followers today: good luck!

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