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1. Adopt a thoughtful marketing strategy on Instagram: To use any social network effectively, you need a well-established plan.
Targeting more subscribers is a
good start. But that won't be enough to ensure the success of your
Instagram account. This goal should be part of a more successful plan that
links your business strategy to your digital marketing goals.
Think about the reasons you want
more Instagram followers. What do you really hope to accomplish? Maybe
you want:
·
Develop your brand awareness?
·
Stimulate product sales?
·
Drive traffic to your website?
By focusing on these business
goals, you will give consistency to your Instagram account. This will help
you share compelling stories about your brand that will woo visitors and attract
(and retain) fans.
2. Define your target audience:
Ask yourself questions to identify the type of subscribers you want to
reach:
·
How old are they?
·
Where do they live?
·
What is their profession?
·
When are they using Instagram and why?
·
What black spots and what difficulties do they
encounter?
Answering these questions will
help you create the right Instagram content to reach the users most likely to
follow you. It will also allow you to focus on the needs of
your target audience, in order to keep some consistency and publish
the type of content that will make them want to continue following you in the
long term.
3. Create a cohesive brand
aesthetic and story: You may want to satisfy curious minds by showcasing
how your products are made. Or share some anecdotes from your employees to
enhance the human character of your brand. If you want to inspire Internet
users, try to highlight the positive impact of your products on your customers.
Whatever your goal, it's
important to keep your brand's image and personality consistent.
Your posts should be easily
recognizable at a glance. Think of your Instagram grid as a seamless
unit. You can still use Stories to share content that isn't in sync with
your main feed.
Even if your products aren't all
the same, you can use a consistent styling to make your grid look seamless,
like @themillerswifecustomcookies:
4. Use keywords to appear in
search results: Before they can follow you on Instagram, people need to be
able to find you. Not much text on Instagram is searchable. In
reality, only two fields contribute to social network search results: name and
username.
Your username is your Instagram
username. It's a good idea to choose a similar nickname across all of your
social networks, as this makes it easier for people to find you. Choose
your brand name or a variant of your name that people are likely to type in the
search bar to find you.
The choice of your name is
entirely up to you and is subject to a limit of 30 characters. You would
be ill advised to resort to keyword stuffing, which is the misuse of keywords,
but it is important to include the keyword that best describes your business in
the "Name" field. ". This will increase your visibility in
search results.
For example, travel writer
Claudia Laroye (@thetravellingmom) includes the keywords “travel
writer” in her Instagram name, increasing her chances of being found by people
searching for travel-related content in general and travel writers in general.
particular.
5. Use relevant hashtags to
reach new users: We just talked about the fact that the text of your
Instagram posts is not searchable. But hashtags do show up well in social
network search results. In short, if they are used in a thoughtful way,
hashtags can be a great way to get Instagram followers for free.
Including relevant hashtags can
help others find your content as part of a search or by clicking on the hashtag
of another related post. Instagram users can also follow hashtags, so your
content with it may appear in the feeds of people who are not yet following
your account.
You can include up to 30 hashtags
in one Instagram post, but their effectiveness often depends on their quality
rather than quantity. Do some tests to find out what number of
hashtags is right for your particular account.
Avoid strategic hashtags like
#likeforlike, #tagsforlikes, or #followme. It is possible that they will
temporarily allow you to gain new followers, but those will almost certainly be
bots or users who are only expecting you to follow them back. However,
that won't help you build the targeted and engaged community you need on
Instagram.
Instead, focus on highly targeted
hashtags specific to your photo, product, or business, following the lead of
stylist Dee Camping in this #wfh telework post.
In addition to the Name and
Username fields mentioned above, your profile includes your website (a
clickable link) and your bio.
Make the most of the 150 characters
to which you are entitled in your biography to convey your brand's identity and
make new visitors want to follow you. What kind of content can they
expect?
This @abstractaerialart biography
sums up the purpose of the account and makes a promise in a clear and quick
manner:
Source: @abstractaerialart on
Instagram
If you have a professional
account (Business or Creator), you can also add additional details in your profile,
such as your contact details, your type of business and your location. Use
all the fields that are relevant to your business to give visitors all the
information they need to choose to subscribe.
7. Create an attractive
Instagram grid: It might seem too obvious to be the subject of a paragraph,
but it's actually a staple of the strategy for getting new followers on
Instagram. Every post on your Instagram grid should be of high
quality and catch the eye.
When a new user visits your
profile, the content available should make them want to see more. It is
this desire that will push him to click on Subscribe.
We applaud the photographer @nelsonmouellic for
this visual feat.
8. Write long, captivating
captions: Instagram may be a visual platform, but write compelling
Instagram captions will help you increase your reach and drive
engagement. And, as you may have already seen, those are two key factors
in attracting new Instagram followers for free.
Here are some key strategies to
keep in mind:
Start with the most important
words: if the caption is longer than 125 characters, users will need to
select “more” to see it in full. Make the most of those first words to
make them want to read it all.
Ask a question: This
encourages your audience to post an answer. This type of interaction will
give your account greater visibility.
Get Started with Emojis: Emojis
catch the reader's eye and work for most types of accounts on this
visual-driven social network.
Experiment with captions of
different sizes: Instagram allows you to create long captions of up to 2,200
characters. So, you can use them to tell a story if your post lends itself
to it. Extremely short captions can also be very effective when the
visuals are meaningful enough. But based on our observations, long
captions are more likely to improve engagement.
Will Tang of Going Awesome
Places posts some great shots with detailed captions that tell how the
photo was taken. Knowing that his Insta biography describes him as a
"creator of ridiculously detailed itineraries and guides," this use
of captions is consistent with what he advertises.
9. Pin your best comments : One
of Instagram's lesser-known features is the ability to pin up to three comments
per post.
There are a number of ways you
can use this new feature as part of your plan to acquire new Instagram
followers.
One of them is to extend your
caption beyond the 2,200 characters allowed by expanding it in comments and
then pinning them. So, you can tell your stories up and down and
across. A real opportunity for some accounts!
You can also choose to pin your
favorite comments among those of other users, especially if they get a lot of
engagement.
However, you use this new
feature, it can help you manage the discussion on your posts by creating
opportunities for discussion and interaction.
10. Promote your Instagram account
on other networks : The most important way to get Instagram followers for
free is to make it easy for people to find you.
Your Instagram profile should be
able to be found in two steps. If you already have a large number of
followers on other social networks, let them know about your Instagram account.
Share a link to your Instagram
profile and give your existing followers a reason to visit it (by offering them
promo codes valid only on Instagram, or by running events or contests only on
this platform, for example).
When BlogHer hosted Jameela
Jamil for an Instagram Live session, the company made sure to advertise it on
their Facebook page as well.
If you've just launched your
Instagram account, be sure to add a few posts to it before inviting users from
other networks to check it out. We recommend a minimum of 12 publications.
You could also feature some of
your best Instagram posts on other social media channels. Consider
boosting awareness of these posts with paid advertising to ensure more of your
Facebook, Twitter, and other followers find and join your Instagram account.
11. Integrate Instagram posts
into your blog: You have already seen a few Instagram posts embedded in
this blog. Each integrated post is clickable and allows users to land
directly on the post in question, or on the corresponding Instagram profile.
This allows you to easily
showcase your Instagram content and drive traffic to your
profile. However, as we have already mentioned, each new visitor to your
Instagram profile is a potential new subscriber.
So, for example, let's say this
blog post is about LinkedIn users. (This is not the case, but we obviously
have a blog post dedicated to this topic.) We could include an infographic
detailing some of the most important characteristics of LinkedIn users.
Or we could embed an Instagram
post, like this:
When you want to share visual
content like photos, tables, or infographics on your blog, you have the option
of embedding an Instagram post instead.
12. Publish content intended
to be shared: As you think about content that can illustrate your own posts
on your blog, think about content that others would like to share as well.
Internet users love to share a
successful infographic, so this is a first avenue to explore. If someone
integrates your Instagram posts into their blog, you're exposing yourself to a
new audience of potential followers.
Also, consider creating content
that users will want to share in their Instagram Stories. Anyone can share
your main feed's posts as a story. Again, this is a clickable item -
anyone who wants to know more can click on your original post. This is
another very easy way to increase your reach-to-reach new audiences and
potentially new subscribers.
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