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Instagram is becoming one of the best social media platforms for brands. Engagement rates are increasing and the web is constantly offering new ways for companies to interact with their audiences.
But getting started is
not easy for everyone. You have to be able to create content that is
visually appealing and engaging at the same time. While the network has
its similarities to other popular platforms, the marketing strategies differ widely.
Whether you're new to
Instagram photo-sharing or a social media veteran, we decided to inspire you in
the best way we can. We've put together some amazing, creative and
untraditional ideas that can help you grow your fan base on the platform.
WITHOUT FURTHER ADO, HERE
ARE 28 IDEAS TO GROW YOUR INSTAGRAM FOLLOWER COUNT:
1. Send personalized
photos to followers
New to
Instagram? Why not welcome each and every one of your followers with a
personalized photo. You can share them on your profile for better reach or
humanize your brand through personal messaging. The choice is yours.
2. Hold a Photo
Contest of Your Followers
One of the most popular ways to increase your reach and engagement is to hold a photo contest of your followers. The reward can be as small as a mention and as large as a physical product. What's more, by doing so, you will also receive free shared content targeted to your audience of your users. Two birds with one stone!
3. Create a Gift
If there is a certain way
to increase your follower count on the platform, it is gifts. Whether
directly on Instagram or through a third party, gifts can help your brand profile
grow faster than any other method. In fact, it can be argued that
investing in a giveaway will give you a much bigger boost in engagement than a
paid post.
4. Give a “Day Trip” Reward
to a follower
A little “wackier”, but
an idea that can even get you some free online press is to reward one of your
followers with a “day trip” reward. A perfect reward for a gift, which
basically consists of a trip to your headquarters in conjunction with a tour of
the city where you are.
5. Give Discounts to
your Followers
Do you have an active
consumer base, but no followers on Instagram? Create a discount for your
product and/or service that is only available to your Instagram
followers. You will be surprised how fast the numbers grow.
6. Follow your followers for
a certain period of time
A strategy that is
despised by most social media professionals, but loved by many, can be a great
way to start your brand account. Especially if you are new to the
platform, follow back can give you huge follower numbers in no time. Just
be careful, at the end of the day engagement is all that counts and you don't
want the numbers on your profile page doing nothing to benefit your business.
7. Achieving goals with
your followers
Who does not like to
achieve goals? Especially if you have an active fan base, creating your
own goals for reaching a certain number of followers, whether through giveaways
or something else, this will allow your followers to engage and interact with
your content more.
8. Create a video
that thanks followers
Followers are not just
numbers. They are people. And to keep them engaged, you have to make
them feel appreciated. Create a video thanking your followers and name the
followers you have. This is a great idea, if you're tied up with a live
video event. Imagine the engagement you will receive if you create a live
broadcast with the names of all your followers. Even if this takes you
more than 24 hours, it will certainly be rewarding in the long run.
9. Create a custom
reward for a follower
Not sure what the reward
should be? Make a personalized reward for the supporter who wins the
competition. Either chat with the winner or leave clues on their Instagram
profile to surprise them. Not only do people love surprises, but people
who are committed to your gift will be willing to linger out of curiosity even
after the process is complete.
10. Create tasks for
followers to complete
Just like in a game,
simply tell your followers that when they share 20 of your photos, they will
receive a reward. That could be a discount from a limited time
promotion. The opportunities are endless.
11. Give followers incentives for
promoting your profile
Discount promotion can
also be done as a reward to people who share or promote your
profile. Knowing what to do to make your audience work for you is not only
rewarding for both parties, but it will end up building a stronger bond between
your consumers and your brand.
12. Create
an Instagram photo set
Speaking of creating
tasks for your followers and giving them incentives, why not create an
Instagram photo game? Create a world of your photos and let people find
the right answers using tags. This might even earn you some free press.
13. Create a “Find
the Clue” story for active followers
Another idea for a photo
game is to create “find the clue” stories. Simply give clues within your
stories that your active followers should collect to solve a puzzle and
ultimately win a prize or be entered into a drawing for a grand
prize. Just don't forget to advertise that such a game exists, so you can
keep your audience busy.
14. Use the most
attractive Hashtags of your competitors
Using your competitors'
Instagram analytics, you can learn what their most successful hashtags
are. Use the knowledge to your advantage and target your competitor's
audience using their own hashtags.
15. Send “Secret”
Photos to your Followers
Do you want to humanize
your brand? Create special photos for your brand that include news about promotions
or discount codes and send them to your followers. Post a photo that says
“follow for a special secret photo” and you'd be surprised how many people will
respond just out of curiosity.
16. Start a “live video
follow” sequence
If you're willing to
implement a tracking strategy, why not combine it with a live video
stream. For a certain amount of time follow the people who follow you
while you are recording. This will also help you avoid having #followback
photos on your brand profile on Instagram.
17. Start
a live video game
Just as you can create a
game with photos and stories, you can also do it with live video. Create a
trivia for your brand, for example. Put a little thought into it and we're
sure you'll come up with something attractive and creative!
18. Start a Live
Video Series
Just like on Facebook,
the live video series can ensure you have active engagement at certain time
periods of the week, if you're consistent enough. Also, live video is a
new thing on the platform, so it will definitely work in your favor.
19. Create a Design
Contest for Followers
If you want to go even
further in making your clients work for you seamlessly, you can create a design
contest. This can be anything as small as a t-shirt design contest and as
large as a logo design contest. It's your choice!
20. Take a site-wide
discount on a follower milestone
Do you want to promote
your Instagram profile outside the platform? Create a site-level discount
that will be available to everyone, unlocked only when a certain milestone in
follower count is reached. This can fit right in with your planned
discounts and realistic goals for your follower count.
21. Ask your followers
for a Hashtag suggestion
Can't think of a
hashtag? Why not ask your followers to create one? It's the perfect
solution that will keep your audience engaged, while also making sure that the
hashtag you end up using already has some traction.
22. Connect with
Influencers
Find notable influencers within
your industry who are on Instagram and connect with them. Cross-promote or
simply invite them to an event. Whether paid or for mutual benefits,
Instagram influencers can do wonders for your brand and its growth on the
platform.
23. Create a physical
book of your followers on Instagram
Want an even crazier idea
than the ones listed above? Create and print a limited-edition book that
includes photos of your Instagram followers. Just make sure they are aware
that their content will be used for your book and that you are within your
legal rights to do so. This can also dovetail nicely with a few other
ideas on this list.
24. “Secretly”
Implement Internet Memes
While you can freely use
internet memes on other social media platforms to humanize your brand, this
isn't exactly the case on Instagram. Using memes on the photo-sharing
network can mess up your visual flow. However, you can still implement
those memes "secretly" within your photos. This can be t-shirts or mugs with a certain meme that can barely be seen in the background. Do
not worry! The Internet will notice and reward your hard work!
25. Create
an Instagram Fan T-shirt
Create a special limited-edition
t-shirt that is only available to your Instagram followers. Simply hold a
giveaway and submit the t-shirts. This will increase your engagement,
increase your reach, and could help you earn some free promotion.
26. Create a live video
Q&A with the CEO
Especially for big
brands, hosting such a live event on social media with the CEO is always
remarkable. He might not only win some free press, but the commitment will
definitely be off the charts.
27. Put QR codes everywhere
to encourage curiosity
Do you have a physical or
software product? Put the QR codes for your Instagram profile where you
can. You don't even have to say they're for Instagram as people will scan
them out of curiosity. It's true! It works!
28. Create
an Instagram -an only marketing campaign
Create a marketing
campaign that focuses solely on promoting your Instagram profile. This can
include t-shirts, mugs, TV commercials, and whatever else your mind can
imagine. Sometimes the risk is worth taking.
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